Strategic Positioning


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2. Why Strategic Positioning Is Important?

Popular Terms. The overall intended objectives and approach to a situation. Most business managers will carefully develop a well thought out strategic position and take considerable steps to communicate it to staff clearly so that all parts of the business can be operating toward the firm's stated goals.

You Also Might Like Ryan May. Which Leadership Strategies Align with Which Leadership strategies are those actions that promote the creation of a unique and valuable market position through a system of activities that complement one another towards achieving the end goal.

Three Positioning Strategies

Often seen as a collection of informed choices, Read more. Strategic Leadership for Executives.


  • Professor Stewarts Hoard of Mathematical Treasures.
  • How to Evaluate Your Strategic Positioning Guide | OnStrategy?
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Leo Sun. The products tend to be standardized and unbundled, the customers massive and faceless, and the focus on competitors that we are trying to equal or surpass. The drivers are the product economics and the internal supply chain, which provide the engine for efficient product production.

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The main limitation of this approach is that it generates limited customer bonding, hence making the incumbent firms vulnerable to new entrants with novel or lower cost products. Its obsessive concern with competitors can also lead to imitation and price wars, resulting in convergence - the worst of all deals.

In spite of the inherent limitations of this strategic position, it is by far the most widely adopted. The Total Customer Solutions is the antithesis of the Best Product approach — instead of commoditizing the customer, we seek a deep understanding of the customer that allows us to develop customized value propositions for each that can create bonding. Instead of developing and marketing standardized, stand-alone products, we seek to provide a portfolio of products and services that enhance the customers' ability to create their own economic value, often through self-customization.

"Delta Model" Examples

Instead of concentrating on our own supply chain, we seek to develop an integrated supply chain that links us with key suppliers and customers. The System Lock-In option has the widest scope; it includes the extended enterprise - the firm, its customers, suppliers, and most importantly, "complementors" — and can lead to the highest level of bonding. While the customer continues to be the central focus, the key to this strategic option is to identify, attract, and nurture the complementors. They are rarely detected and exploited effectively — we must identify and incorporate all the key external players that can become complementors.

Strategic Positioning | Lean Business Planning

Further, mass adoption of the product should in itself significantly expand the value of the product to the customer — creating a self-reinforcing feedback loop. Contact Us Alumni. About Dean Industry Expertise Capabilities.

Home Delta Model Strategic Positioning. Strategic Positioning A critical step in defining the strategy of a business is to determine its strategic positioning — the essence of how it competes and serves customers in its markets.


  1. What is Strategic Positioning in Digital Marketing? | Target Internet.
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  3. 1. Define your space;
  4. The Triangle A New Set of Strategic Positionings There are three distinct strategic options, which offer very different approaches to achieve customer bonding: Best Product - Low cost or differentiation: commoditization of customers limits opportunity for bonding Total Customer Solution - Reducing customer costs or increasing their profits: enhancing the customer's economics can lead to stronger bonding System Lock-in - Complementor lock-in, competitor lock-out, or proprietary standard: identifying, attracting and nurturing complementors can further increase the value of your offering — and the strength of your customer bonding The System Lock-In and Total Customer Solutions options offer new ways to compete that deviate substantially from conventional "best product" strategic positioning, and provide increasing levels of customer bonding.

    Total Customer Solutions The Total Customer Solutions is the antithesis of the Best Product approach — instead of commoditizing the customer, we seek a deep understanding of the customer that allows us to develop customized value propositions for each that can create bonding.

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    System Lock-in The System Lock-In option has the widest scope; it includes the extended enterprise - the firm, its customers, suppliers, and most importantly, "complementors" — and can lead to the highest level of bonding.

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